Luther Locals Live
During the pandemic we started a program called Luther Locals, that allowed local artists to be featured on our social media pages for a prerecorded concert. This was done free of charge to the artist, and helped these musicians during the Covid-19 shutdown. Once the world began to open up again, we decided to continue the program in person. Luther Locals live was started with a small operating budget, to bring live music for free to the people of Sonoma County.
This concert series started with little to no budget or timeline, with a small group of passionate employees. I was inspired by other simplistic music festival posters such as EDC, Coachella and Outside Lands, which lead to the design style utilizing the vibrant orange of the LBC, but keeping this simple and grounded. Once we had selected a logo, we began by building a webpage and simple flyers to hand out at our weekly community market.
We did have a great advantage for marketing this event as an event center, we have tons of foot traffic coming in weekly to see shows. We capitalized on these eyes by using more handouts, A-frame signs, lobby monitors, lobby posters and our digital highway sign.
After the ground work was laid and the local artists were booked. We began making the materials for each event. These included simple table signs for the series line-up and other signs for raffles being held. But we also found some additional funding to create t-shirts and koozies which were a blast to design!
